Luigi F. Ecuba is a Journalist and a Manager who worked in different fields of the Broadcast & Digital Media world, in the world’s most competitive media markets, including the UK, France, Italy, Germany, Spain and USA.
He's currently running the new Discovery Sports Business Unit for Southern Europe, leading the Italian Eurosport team and coordinating the development of the Iberian Eurosport channels and business.
Luigi is also in charge for the sports proposition on Discovery's FTA channels. On the sports rights side he's working closely with the top management of Discovery Southern Europe.
Just before joining Discovery/Eurosport he has held the position of Director of Content Proposition in the Product Marketing & Strategy department at Sky Deutschland, based in Munich. He worked on several key projects, e. g. the launch of Sky Sport News HD (as member of the project management team). He joined Sky Italia in August 2003 during the company start-up, as Senior Producer/anchor for the 24/7 News Channel (Sky TG24). In 2008 he was involved in the launch of Sky Sport24 (as member of the project management team) and then appointed Executive Producer.
Before joining Sky Italia he worked in London for Bloomberg TV, as producer/writer/anchor financial news and in Paris for Eurosport International, as Digital Editor in Chief.