Barbara Franceschetto

Managing Director
Bata Italia

Barbara Franceschetto, newly appointed as General Manager of Bata Western Europe, joined the Bata Group 19 years ago and since then she matured a deep knowledge and experience holding several positions in Sales, Marketing and Product and covering leading roles as Country Manager of Bata Singapore from 2010 to 2012, Retail Manager of Bata Chile from 2013 to 2014 and Country Manager of Bata Peru from 2014 to 2015. She has led Bata Italy during the last three years and has recently been appointed General Manager of Bata Western Europe, comprising the businesses of Italy, Spain and Switzerland. In her new role she leads the business unit with the aim of managing a customer-oriented business to make Bata become top of mind as shoes- retailer.

Eventi Correlati
Annual Conference
12° CONSUMER & RETAIL SUMMIT

Sede Gruppo 24 ORE - 04.10.2018